Businesses engage in email marketing because it works and works well! Email marketing works for a variety of reasons: It's targeted, it drives direct sales, it builds relationships, loyalty and trust, encourage new and old customer and repeat business. The advantage of email marketng is the ability to distribute information to a wide range of specific, potential customers at a relatively low cost. Compared to other form of marketing such as direct mail or printed newsletters, it is less expensive. Email marketing comes in three stages: Designing the email (no templates or design restrictions). Building and testing it will work in all the major email clients. Sending it and measuring its success. We use a powerful software to send permission based emails. Before sending the email, we run it though spam filters and through a number of key spam firewalls - the gatekeepers for most ISP's and large corporations. We will also provide you with the login details to our powerful and efficient reporting system, to measure the success of your campaign. From there you will be able to find out how many recipients have opened your emails, clicked a link, unsubscribed, forwarded your email to a friend and loads more. Our simple opens over time report shows exactly who is checking out your email, how many times they do it, and when they do it. In general there are 4 different types of email marketing, some of which are not directly sales related but can certainly contribute to your marketing strategy, they are: Quick Announcements, Email Newsletters, Catalog Emails, Press Release. To help you to build your house list of emails we can create a 'sign up to news letter' form to each. Email Marketing comes with UFO London's telephone support and consultancy. Interested? Please call us on 0845 055 1974 to discuss your next email marketing campaign we will help you make it a success!