Our philosophical starting point is that web design, despite all of its artistic pretensions, is essentially communication.

The message your web site wants to communicate must be clear, in order for communication to be effective, it must be understandable. A message will be taken seriously when clearly understood. Therefore web design must support your message, not overwhelm it.

At UFO London we design web sites that focus on usability and communication mostly for commercial use. This means web sites that are simple to use and navigate, easy to read and laid out in a way that we can find what we are looking for quickly, such as information or products.

We work hard to create web sites that sell and generate quality leads and at the same time are attractive and compelling.

Good web design is, in most cases, simple web design. Slow loading graphics and annoying animations can make a website non effective. The Internet is not a toy for most potential customers, they are on your site for information to assist in making buying decisions.

We believe that visual toys such as animation and sounds must be used properly, not simply as superfluous decoration. We do not like design that gets in the way or distracts us from the information we want.

That is why we believe the essence of good web design is simplicity!

Our web design philosophy is Simple and Clean.